"A multi-skilled media operator, combining strong technical knowledge with sharp journalistic judgment."
Amanda Brannan
Programme Director, Licklemor Productions/ MAMA Youth Project.
Producer Portfolio
Jenny Ybañez-Watson is a BAFTA-recognized senior producer with over 13 years of experience delivering high-impact TV shows, viral digital content, and multiplatform campaigns across the UK, Asia, and the Middle East. With a deep understanding of audience behavior and media trends, she specializes in cross-cultural storytelling, targeted content, and scalable social video strategy.
Jenny has a proven track record in delivering fast-turnaround, high-impact TV and digital content. She produced original documentary-style films in just six weeks — including "Asian Hate in the UK," "Where Are We Really From?," and "The Impact of Windrush: 75 Years On" — for release on ITV’s digital platforms. She also managed as many as nine films simultaneously, overseeing the entire content pipeline from concept development to final delivery within tight deadlines.
As social media manager for Licklemor Productions and MAMA Youth Project, Jenny led digital growth strategy and secured global partnerships. She spearheaded a groundbreaking collaboration with ITV, the UK’s largest commercial broadcaster and leading BVOD platform, scaling audience reach from 2.48K to over 2.8M. This initiative drove video views up by 2,000% and increased average watch time by 400%.
One of the lead producers of viral digital series "China Chat" — a bilingual cross-cultural talk show that earned 20M+ views across various digital platforms, won a national media award, and attracted investment interest — Jenny oversaw a full creative team of producers, writers, and editors; used trend analysis and real-time feedback to tailor content for YouTube, Facebook, Twitter, and Chinese streaming platform Bilibili.
Known for crafting engaging entertainment and lifestyle content, Jenny served as senior producer of weekly magazine-style TV shows ("The Chrissy B Show," and "Love Talk") that aired three times per week on Sky channels. She developed recurring segments, managed studio and location shoots, and directed pre-production, live and post-production workflows.
TV Manager, SKY MyTV - UCKG.
Massimiliano Guelfi